Dubai, UAE; 16th April 2019 – W Motors and ICONIQ Motors have officially unveiled the MUSE Autonomous car to the world at Auto Shanghai.
The fully-electric self-driving MUSE offers a unique and futuristic travel experience. It features an advanced infotainment system and smart onboard services, innovative wide screen user interfaces and advanced cloud-computed connectivity.
Two large screens and four personal tablets enable individual connectivity through a ‘CEO.UX’ User Experience which stands for Comfort, Entertainment and Office, one of the best in-car-experience offerings to-date. MUSE is also equipped with cutting-edge cyber-security and safety systems.
A glimpse at the UAE’s first Autonomous Vehicle ahead of global debut and EXPO 2020
Dubai, UAE; 17th February 2019 – After much anticipation surrounding W Motors’ Level 5 autonomous driving project, the UAE-based automotive company is proud to announce that ‘MUSE’ will be unveiled to the world at Auto Shanghai 2019 on 16th April. Pioneers of the future of driving, W Motors is the first and only automotive developer in the Middle East – in partnership with sister company ICONIQ Motors – to release a self-driving vehicle, designed to be on the road for EXPO 2020 in Dubai.
The fully-electric MUSE features a Level 4 / Level 5 autonomous driving system, innovative user interfaces and cloud-computed connectivity, as well as several interior configurations catering to different business needs and consumer requirements. It will be fully produced in Dubai, UAE by W Motors at the all-new production facility of which the first phase is set to be completed in the last quarter of 2019.
Dubai, UAE; 15 January 2019 – W Motors, the Middle East’s only developer of hypercars, is proud to have partnered with the Supercar Owners Circle for the SOC Weekend on 11th-12th January 2019.
The two-day event was based out of the Bvlgari Resort Dubai and combined some of the rarest supercars in the world with exclusive presentations, a visit to the SBH Royal Auto Gallery, several convoy drives and a Yas Marina Circuit track experience amongst other one-off automotive centric experiences.
As part of the exhilarating programme offered to Supercar Owners Circle members and several private W Motors guests, W Motors Founder & CEO Ralph R. Debbas took to the floor to present his vision, discussing past, present and future, whilst giving special insights into the industry and upcoming pioneering innovations from the company.
Dubai, UAE; 28 November 2018 – W Motors Founder and CEO Ralph R. Debbas hosted the first in a series of ‘Cars & Legends’ events on Thursday 22nd November 2018. The event came to life through W Motors’ vision of providing a unique platform to bring together supercar enthusiasts and industry legends – those so prominent that they have changed the face of supercar design and technology today.
‘Cars & Legends’ guests first gathered, along with their supercars, at the Bvlgari Resort Dubai, before driving in a convoy with the Fenyr SuperSport and Lykan HyperSport to the W Motors Gallery in City Walk for an evening reception. Guest of honour at the event was the remarkable Alfredo Stola of Italian automotive design house STUDIOTORINO.
During an inspirational talk to the group of enthralled motoring aficionados, Stola shared some personal insights into his time in industry and gave some fascinating insights into his experience of creating the famed Mercedes-Benz SLR. He also touched on his partnership with W Motors, linking back to his involvement in the design of the company’s first ever hypercar, the Lykan HyperSport.
Miami, United States, 20 September 2018 – W Motors, the first developer of high-performance sports cars in the Middle East, hosted an exclusive track experience for motoring aficionados on 13th September at Homestead-Miami Speedway in Florida, United States.
The track day offered guests the chance to experience its latest model, the all-new Fenyr SuperSport, up close and personal, and is one of the few occasions that the car has ever been pushed to its limits by W Motors enthusiasts. The event follows on from the company’s recent showcases at Goodwood Festival of Speed and Monterey Car Week and is the first time the Fenyr SuperSport has touched down on the East coast of the US.
The Fenyr SuperSport is a limited edition with production of only 110 cars, including 10 “Fenyr SuperSport Launch Editions”, passionately created to present the Fenyr SuperSport in all its glory and highlighting the endless possibilities of creating one’s dream hypercar.
Also on display at the Homestead-Miami Speedway track day was W Motors’ first production car, the $3.4 million Lykan HyperSport, and hero car of The Fast & The Furious 7, one of Universal’s biggest blockbusters.
New hypercar by W Motors stuns motoring enthusiasts at series of showcases
Dubai, 28th August 2018 – The W Motors Fenyr SuperSport zoomed into action at the 2018 Monterey Car Week, joining some of the finest names in automotive history in a series of exciting events, shows, rallies, and Concours d’Elegance. The production trim model made its US debut at the prestigious automotive week, where the world's most exceptional cars gather along the picture-perfect Monterey Bay Peninsula and are celebrated by enthusiasts visiting from around the globe.
The new Fenyr SuperSport is the latest addition to the W Motors line-up of hypercars focusing purely on performance, power and speed. The carbon fiber masterpiece perfectly balances advanced aerodynamics engineering with aggressive aesthetics, true to the Dubai-based W Motors design and manufacturing ethos. Only 110 hypercars will be produced and sold worldwide.
UAE, July 17th 2018 - Dubai-based W Motors made history this weekend as the first Middle Eastern hypercar developer ever to participate at the Goodwood Festival of Speed (FOS), one of the world’s greatest celebrations of car culture.
Following its global unveiling at the Geneva International Motor Show earlier this year, W Motors’ newest car, the Fenyr SuperSport hit the road for the first time, participating in the legendary Goodwood Hill Climb. In front of an audience of more than 200,000 visitors over the festival’s four days, the Fenyr SuperSport made two hill-climb runs each day.
Amongst those to take the wheel and attack the iconic 1.16-mile track at ferocious speed were Mr JWW, W Motors’ friend of the brand, supercar vlogger and the only UK Michelin brand ambassador, Oliver Webb, renowned British professional race driver and Michelin official driver, and Faisal Binladen, Saudi Falcons’ race driver, amongst others.